Business Letter of Reference :: Business Reference Letters

October 11, 2014 2987 Strawberry Lane Suite 1555 Somewhere, ST 01234 To Whom It May Concern: RE: Customer Reference - Cool Arts Inc. I have been asked to write this letter of reference because our company will no longer be operating its printing plant that has served Cool Arts Inc. for more than two decades. Cool Arts has been one of our top customers for the past 22 years. Accordingly, I have no hesitation in recommending them as a company with which to do business. In addition to doing business with his company for many years, I have known the president and founder of Cool Arts, Pablo Picasso, for over 25 years. We were classmates and teammates at Somewhere University in the mid 1970s. Knowing him for so long I am quite comfortable in vouching for him as a great individual as well as a concerned and active citizen in this community. As far as a company to do business with, Cool Arts Inc. is one of the best that we have ever dealt with. Its practice has always been to pay our printing invoices within the 30-day time limit. We did significant amounts of business, especially during the past 8 years, and I cannot recall a late-payment situation involving the company. Billing disputes were rare, and those only required some minor additional documentation for clarification and resolution. Cool Arts was one of the best companies that I have ever dealt with from a change-order and work scheduling perspective. We maintained close communication with the company's production people and they always kept us apprised of their upcoming workload. Thus, scheduling jobs on our presses was never a problem.

History of Juventus Essay

Edoardo Agnelli of the Agnelli family, owners of the Fiat company gained control of the club in 1923.[7] They had a private stadium in Villar Perosa (south-west of Turin) built and a complete set of facilities and services. This proved a good move for the club, as Juventus won their second Italian Championship during the 1925-26 season; they beat Alba Roma in the final with an aggregate score of 12-1, Antonio Vojak’s goals were essential that season.[5] From the 1930-31 through the 1934-35 season, Juventus collected a record of five consecutive Italian league championships, four of which were under coach Carlo Carcano;[5] the squad included the likes of Raimundo Orsi, Luigi Bertolini, Giovanni Ferrari and Luis Monti amongst others. Notably, the club reached the semi-finals of the Mitropa Cup before going out to Czechoslovakian side Slavia Prague.[8] During 1933, Juventus moved to what is considered their first major home; Stadio Benito Mussolini, it was built in 1933 for the 1934 FIFA World Cup, holding a capacity of 65,000.[9] It was originally named after Benito Mussolini who was Prime Minister of Italy at the time. Edoardo Agnelli died on 14 July 1935, this affected the club’s league performance in a large manner as some of the most prominent players left soon after his death. Although the club were unable to re-capture their form for the rest of the 1930s, they did finish as runners-up to Ambrosiana-Inter in the 1937-38 season.[5] After-World War II the club’s ground was renamed, Stadio Comunale and Edoardo’s son Gianni Agnelli was put in place as honorary president;[7] the club added two more scudetto championship’s to their name in the 1949-50 and 1951-52 seasons, the latter of which was under the management of Englishman Jesse Carver. This kind of form would be a sign of things to come in the future. After a dry spell, Juventus signed Welshman John Charles and Italo-Argentine Omar Sivori in 1957 to play alongside Giampiero Boniperti (who had been with the club since 1946). This system was very successful for Juventus and they won Serie A in 1957-58 and 1959-60 with Fiorentina finishing second on both occasions, the latter of which was Juventus’ first ever double, as they also won the Coppa Italia that season. This record breaking squad became the first Italian clubs to win ten championships in 1961, in recognition of this the club were awarded a Golden Star for Sport Excellence (Stella d’Oro al Merito Sportivo) to wear on their shirt. Notably, Omar Sivori became the first Juventus player to win the European Footballer of the Year that year too.[10] When Boniperti retired in 1961, he retired as the all-time top scorer at the club, with 182 goals in all competitions; a club record which would last for 45 years. The last Juventus championship victory came with Heriberto Herrera as coach in 1966-67,[5] a notable players of this time was the reliable defender Sandro Salvadore. Juventus further solidified themselves as a tower of strength in Italian football during the 1970s by winning the scudetto in 1971-72, 1972-73, 1974-75 and 1976-77,[5] as well as reaching the 1973 European Cup Final where they lost to Ajax. Coached in the early part of the decade by ÄÅ'estmà ­r Vycpà ¡lek, a Czech who had once played with Juventus (and Palermo), the Old Lady built up a strong squad of players to push them forward, with Gaetano Scirea, Dino Zoff, Roberto Bettega, Fabio Capello, and Brazilian Josà © Altafini who would become the joint-third highest scorer in Serie A history.[11] Franco Causio also became a very popular player at the club during the 1970s, in fact he was so popular that the club allowed him to wear his hair long, prior to Causio this was against the rules.[12] The club also provided the team with official formal wear (made by famous tailors) and forced them to complete their educational studies. Most of its players remained with Juventus until the end of their careers; many were given jobs with the club or for Fiat (and related companies) after playing retirement.

Metamorphosis A Tragic Tale Of Humanity And Change

When do we develop our sense of self? â€Å"Metamorphosis† is a tragic tale of humanity and change that forces us to look deeper at what makes us human and what defines who we are. Whether it be circumstance or adversity that shapes us, it’s easy to see that adversity shapes you deeper. We go about our lives hoping to find meaning in ourselves, as many have said before they go on a journey to ‘find themselves’. Many of us think we have the whole of our personal identity hammered out by the time we reach adulthood. â€Å"Metamorphosis† shows us another facet of the journey to actualized personal identity, in that it cannot be achieved without change and adversity. The transformation Gregor undergoes not only narrows and defines Gregor’s personal identity, but forces his sister to change and define herself. Opening us to the story, Gregor’s account of what is happening and his internal thoughts and feelings give us a concise explanation o f his life before being transformed into a cockroach. As he very ordinarily describes his surroundings, it highlights the stark contrast of his odd circumstance with a very ordinary and real setting. One object of note seemed very odd at first. He describes the solitary picture framed on the wall of his room. â€Å"It was a picture of a lady in a fur hat and stole, sitting bolt upright, holding in the direction of the onlooker a heavy fur muff into which she had thrust the whole of her forearm.† (946) We learn not too much later from his mother’s thatShow MoreRelatedEssay about Critical Analysis of Interview with the Vampire1388 Words   |  6 Pagesthe end. Stereotypical vampires terrorized towns, lived in grim, dark, towering castles and turned into bats when in trouble. Authors were simply not inspired to build a tale around the life of a vampire, his shortcomings, his doubts, his fears. Rather, authors used the vampire as a metaphor for evil that resides in hum anity. Essentially, vampires were the demons inside ourselves that we had to slay. In the 1970’s, Anne Rice reinvented the vampire genre by publishing Interview with the VampireRead MoreWilliam Shakespeare s Tragicomedy The Tempest1935 Words   |  8 Pageshowever, it is difficult to reach a profound appreciation of the play without understanding its links to other genres, such as the pastoral. The Tragicomedy, as its name would suggest, should meld together in perfect retrospective proportions, the tragic and comical components of both genres. The Tempest demonstrates this well; comic themes are evident throughout the play, from the drunkards Stephano and Trinculo to their interactions with the ‘puppy-headed monster,’ Caliban. However, the comic toneRead More Science Fiction Explored in Frankenstein, Dr Jekyll and Mr Hyde and The Invisible Man2057 Words   |  9 Pagesrelationship to humanity and the world we live in. [AU1]This essay explores the cultural legacy of these three works and seeks to explain why they have been so influential. Frankenstein explores many issues related to science and humanity[AU2]. Behrendt has identified some of the themes as individual and class alienation, social conditioning, gender stereotyping, conflict between rational intellect and intuitive emotion and the revisionist Romantic view of the relation between God and humanity [AU3](1990)Read MoreGreek Mythology8088 Words   |  33 Pages  set  of  diverse  traditional  tales  told  by  the  ancient  Greeks  about  the  exploits  of  gods   and  heroes  and  their  relations  with  ordinary  mortals.   The  ancient  Greeks  worshiped  many  gods  within  a  culture  that  tolerated  diversity.  Unlike  other  belief   systems,  Greek  culture  recognized  no  single  truth  or  code  and  produced  no  sacred,  written  text  like   the  Bible  or  the  Qur’an.  Stories  about  the  origins  and  acti ons  of  Greek  divinities  varied  widely,   depending,  for  example,  on  whether  the  tale  appeared  in  a  comedyRead MoreEssay on The Odyssey21353 Words   |  86 PagesTelemachus visits Pylos and Sparta and learns about his fathers heroic acts from Nestor, Menelaus, and Helen. In the meantime, Odysseus is released from his captivity on Calypsos isle and reaches the kingdom of Phaecia. He recounts the tales of his adventures after the battle of Troy to the Phaecians, after which the Phaecians aid him in reaching his homeland. Upon reaching Ithaca, Athene disguises him as a beggar. He stays at his swineherds house, to which Athene brings his sonRead MoreRomanticism and Modernism as Strange Bedfellows: A Fresh Look at Jack Kerouacs On the Road12240 Words   |  49 Pagespaper into his typewriter, and for the next 20 days or so, began typing up his â€Å"road† notes from a series of notebooks that documented his travels across the United States and Mexico. These notes were compiled and fictionalized into a bildungsroman tale of two young men who were searching the back roads, tiny hamlets and big cities of post-World War II America. This became the critically acclaimed novel, On the Road. At the center are two young men, Sal Paradise (Kerouac), a college student, andRead MoreOrganisational Theory230255 Words   |  922 Pagesorganization culture Creating a culture that gives meaning to work Developing understanding of culture Developing a ‘practical theory’ of organizational culture The vehicles of culture The processes of the com munication of culture The ‘heart of culture’ A tale of two cultures How neo-modernist organization theory develops challenges in the design of organizations The processual perspective Design and development Conclusions: does neo-modernist organization theory exercise challenges for new visions of the

Homosexuality as a Deviance The view that homosexuality...

Deviance is a behavior that does not conform to social norms, therefore is socially created. Since most people in the United States believe that homosexuality is wrong, society has created homosexuality to be a deviance. Since deviance is relative and not absolute to a society, homosexuality is not a universal form of sexual deviance. There are many cultures that accept forms of homosexuality. The Western society is not accepting of it though, and many times this non-accepting view cause discrimination towards homosexuals. Is homosexuality a way for some people to deviate, or is it just the way some people need to live their lives? If that is the way of life for some people than society has to become accepting towards this lifestyle.†¦show more content†¦Up until recently a person could not be gay in the military. Homosexuals were honorably discharged from the military. In 1993 President Clinton attempted to change this tradition. He received much opposition from politicians , citizens and the military. The result was a compromise, a dont ask, dont tell rule. This meant that the military personal was not to inquire about sexual preference, and that service members were not to be blatant about their sexual orientation. Another macho activity is sports. Gay men in sport have not been accepted. There is much at stake in maintaining the silence about gay men in sports and in discouraging gay male athletes from revealing their identities(Coakley 234). To even talk about homosexuals in sports would threaten the system of gender classification. The fact is though there are homosexuals in sports and they are discriminated against. In the locker room athletes use anti- gay banter as part of daily life. Homosexuals in sports live in fear of the truth about their sexuality coming out. Although recently studies have shown that organized sports are becoming less homophobic. People in sports are becoming more tolerant of homosexuals. But the value of a homosexual at hlete is of core importance. Gay athletes with high human capital are much more likely to come out of the closet to their teams than are gay athletes with medium or low human capital(Anderson 12). As homosexuals are slowly acceptedShow MoreRelatedHomosexuality as a Master Status3194 Words   |  13 PagesHomosexuality as a Master Status What defines a person? Is it something physically and biologically determined? Or is it behavioral and psychological? Perhaps it could be both. In most circumstances, people do not get to choose which of these characteristics define them. People judge other people—that is just part of human nature. Sometimes a person can have one trait or characteristic that tends to overshadow all else. Sociologists have come up with a name for this social phenomenon; it is masterRead MoreHOMOSEXUAL RELATIONSHIP8410 Words   |  34 Pageswhy society looks down upon deviant sexual orientations like homosexuality. Is it because the homosexuals behave in a way which is not normal, or which is not practiced by the ‘bulk’? Or is it because the ‘bulk’  tries to ignore the harsh trutha truth which attacks his conscience generated out of his socialization  that the ‘bulk’ of such  bulk  does have deviant sexual tendencies at some moment of time, which even gets manifested? The society at large impute taboos and stigmatizes such deviant persons

Analysis Of Mark Antony s Julius Caesar - 1328 Words

Patrick Horan Ms. Weichert English 9 Honors 17 September 2015 Mark Antony In his play, Julius Caesar, Shakespeare uses Mark Antony to develop the theme that one can be driven by his lust for power to deceive those around him. Through his conflicting motivations and interactions, Antony shows his true colors as a man that will stop at nothing to have power, even living a lie to become close with those in high places. Mark Antony develops the theme that one can be driven by his lust for power to deceive those around him in Acts 1, 2, and 3. Antony doesn’t have many lines in the first two acts, but even with this lack of dialogue on his part, it is evident that he is very close with Julius Caesar. In Act 1, Caesar even goes to cheer on Antony at the foot races during Lupercal. At the same event, Mark Antony offered Caesar â€Å"a kingly crown† (III, ii, 95) three times, all of which Caesar reluctantly refused. At first this act seems like a show of friendship and reverence, but it can later be determined to be a power play by Antony. His good standing with Caesar would only increase his power and authority should Caesar become the king of Rome. Antony knows that if Caesar takes the crown, he who crowned him will be rewarded greatly. Another interesting interaction in this act is when Caesar is speaking to Antony about Cassius and says he is a dangerous man who possesses â€Å"a mean and hungry look,† (I. ii. 195.) This is ironic because Caesar is confiding this to a man that is arguablyShow MoreRelatedThe Power Of Words : Julius Caesar1218 Words   |  5 PagesThe Power of Words (Major Assignment: Julius Caesar Analysis) Initially, the thought of having at least a dynamic character with some sort of clemency to live from their mistakes would be conspicuous in most analogies, but â€Å"Julius Caesar,† written by William Shakespeare, is no exception. This tragedy took place in an era where mythological divinities were once believed; hence, this play settled across the capital of Rome, Italy. According to Aristotle, tragedy has six main elements: plot, characterRead MoreRhetorical Analysis of Antonys Speech 3.2842 Words   |  4 PagesRhetorical Analysis of Antony’s Speech In Julius Caesar, Mark Antony is given the opportunity to speak at Caesar’s funeral by the conspirators the murdered him. Through his words, Antony seeks to cause dissent and let mischief reign over his audience, the plebeians of Rome. Antony uses rhetorical questioning to provoke the crowd into a fit of rage over Brutus’ words. Antony disguises his true intents in his speech, putting him at a moral high ground over Brutus. He finally uses ambiguous meaningsRead MoreWilliam Shakespeare s Julius Caesar Essay1833 Words   |  8 Pages INTRODUCTION The seemingly straightforward simplicity of â€Å"Julius Caesar† has made it a perennial favourite for almost 400 years. Despite its simplicity, almost Roman in nature, the play is rich both dramatically and thematically, and every generation since Shakespeare’s time has been able to identify with some political aspect of the play. The Victorians found a stoic, sympathetic character in Brutus and found Caesar unforgivably weak and tyrannical. As we move into the twenty-first century, audiencesRead MoreThe Story of Julius Caesar1213 Words   |  5 PagesWilliam Shakespeares epic and tragic telling of the story of Julius Caesar, provides an interesting and helpful way of examining history in a dramatic context. The concept of violence is evident throughout the entire play. The interpretative quality of violence, and the relative effectiveness of its usage, provides a useful lens for understanding this work. For this essay, I intend to examine the three characters of Brut us, Cassius and Marc Anthony using this particular focus. I will demonstrateRead MoreComparison Of Chinese Empress Wu Zetian And Cleopatra1772 Words   |  8 Pages Anthropology 1105 MW3 Research Paper October 14 2017 Compare and contrast of Ancient Female Rulers (china and egypl) In this paper I’m going to compare and contrast two ancient female rulers. My comparative analysis will examine both powerful rulers Chinese Empress Wu Zetian and Egyptian Pharaoh Cleopatra. They both ruled in many different ways, but what I found both interesting in the comparison, is that they both were unable to attain full ultimate powerRead MoreMacbeth9435 Words   |  38 Pages------------------------------------------------- Macbeth From Wikipedia, the free encyclopedia This article is about Shakespeare s play. For other uses, see  Macbeth (disambiguation). A poster for a  c.  1884 American production ofMacbeth, starring Thomas W. Keene. Depicted, counter clockwise from top-left, are: Macbeth and Banquo meet the  witches; just after the murder ofDuncan; Banquo s ghost; Macbeth duels Macduff; and Macbeth. Macbeth  is a play written by  William Shakespeare. It is considered one of hisRead MoreLiterature and Language10588 Words   |  43 Pages1990) Helmut Hatzfeld was the first biographer of stylistics and his work in A Critical Bibliography of the New Stylistics (1953) was continued by Louis Milic’s Style and stylistics (1967), Richard Bailey and Dolores Burton’ s English Stylistics (1968) and James Bennett’ s A Bibliography of Stylistics and Related Criticism (1986). Until Helmut Hatzfeld brought out his bibiography the word â€Å"stylistics† had not appeared in the title of any English book about style although â€Å"stylistique† had appearedRead MoreContemporary Issues in Management Accounting211377 Words   |  846 PagesNew Delhi Shanghai Taipei Toronto With oYces in Argentina Austria Brazil Chile Czech Republic France Greece Guatemala Hungary Italy Japan Poland Portugal Singapore South Korea Switzerland Thailand Turkey Ukraine Vietnam Oxford is a registered trade mark of Oxford University Press in the UK and in certain other countries Published in the United States by Oxford University Press Inc., New York ß Oxford University Press 2006 The moral rights of the author have been asserted Database right Oxford University

The 1970s vs. 2000s Free Essays

Many studies have proven that people perceive the world with 80 milliseconds of delay, which means that we live 80 milliseconds behind reality; this is because there is some transfer time from our senses to our brain (Meyers 7). The distance between the generations have different historical experiences, reactions of later generations about democracy, economics, music, fashion, as the revolutions were taking in all aspects. The differences between generations have their own importance; however, we can compare and contrast them, between 1970s and 2000s in three aspects : music, trends and technology. We will write a custom essay sample on The 1970s vs. 2000s or any similar topic only for you Order Now In the 1970s, people enjoyed music by radio, tapes, live concerts and brought vinyl records, whereas in the 2000s through software such as Spotify and Itunes are used, Youtube allows audiences to access a wide range of music from different genres and downloading music from online. On the other hand, in the1970s music was marketed by way of the artist gigs being advertised in newspapers, the band would play live on music programs and also touring was a primary means of promotion, while in the 2000s some artists give away free mix tapes, TV adverts and online web pages (Rodriguez 94). As examples of artists belonging to the 1970s can appoint: Bee Gees, Elton John and ABBA; in contrast, in the 2000s can mention: Colplay, Beyonce and Britney Spears. In addition to the music, a difference that marked between these two decades have been the trends. Fashion in the clothing of 1970s, the ideal was not to show the female attributes or curves, but on the contrary seem delegated nymphs showing their side children as a game of seduction compared with 2000s it’s put it that makes you feel comfortable, without giving much importance to the opinions of others or trends; so, casual clothes became fashion. On the other hand, the accessories in 1970s that stood out were sunglasses with very large lenses frames typically yellow, blue or purple, large earrings and showy necklaces compared to 2000s that it used handbags, shoes and watches of well known brands (Benaim 98). The symbol of the 1970s was flowers and prints; however, in 2000s was scarves and handkerchiefs. Thus, how trends marked difference between these two decades, the technology also made it. In the 1970s people used music players as cassette, tape recorder and record player; in contrast in 2000s people used walkman, discman and mp3 player. The only brand of cell phone that was highlighted in the 1970s was the Motorola DynaTAC 8000 X; on the contrary, in 2000s there were some brands such as: Motorola with touch technology and sonic Ericson with the â€Å"Smartphone†. Car types in 1970 was very limited with vehicles such as: Fiat Coupe 1500, Gordini and Peugeot 404 Gran Prix le mans, while in 2000s automotive technology was opening field in many countries with new deployments such as: Fiat Palio, Volkswagen Gol G3 and Citroen Xsara 1. I Sx Full (Hernandez 66). All in all, the differences between these two decades have been important to the advances of the present; music, trends and technology have been progressing and taking new directions, propose an active relationship between the subject that is the history, the past and the world in which we live. If the present has primacy over the past it is because only the present imposes and allows you to change the world. How to cite The 1970s vs. 2000s, Papers

International Marketing Management Treacy and Wiersema’s

Question: Analysis of Treacy and Wiersemas proposed generic competitive strateg. Answer: International marketing has become a key concept in todays competitive era. Most of organizations are focusing on the development of product at international level because of higher target market and demand in the market. Organizations are attempting to satisfy the needs and wants of customers at domestic and international level. It is stated that it is too complex to sustain in rapidly increasing competitive market and retain the brand value in perspective market. It is necessary for organization to implement the strategic approach for maintain positive relations with mass level customer. Organizations are developing rapidly in market and these markets are influenced by the emerging operations of competitors. Nowadays organizations are facing the dynamic changes in global market. Further, the market has become customer centric. Marketers are identifying the value creating dimensions to satisfy the customer and gain the competitive advantages over the rivalries. From the view point of Treacy and Wiersema there are three effective strategies to cater the need of customers. These strategies are as product leadership, operational excellence and customer intimacy (Harmon, 2014). Organization can adopt these effectively to attain the competitive advantages. Generic strategies was which proposed by the Michael Treacy and Fred Wiersema to derive the strategic values has discussed as follows: Product Leadership Strategy Product is the crucial element of the company to deliver the customers. Basically, the customers are focused on the product of company and customers known the product before its company. Therefore, it is essential for company to effectively address the mass customer by its unique product. It is the responsibility of product manager to ensure the quality and differentiation between the own and market product to attract the potential customers. It is known that successful companies have dominant product value. At the same time, attributes of product are liked by the customer its meet the expectations of customers and they take it immensely. Quality of products depends on the two factors one is level and another is consistency. Moreover, customer value prepositions derive the practice of strategic and effective relation with customer. Product differentiation is the unique attribute of company to defeat the emerging rivalries in the market (Colb, 2015). Leading and successful organization adopt the stigma of low cost because of its value creating aspect. It is considered that low cost is the attraction of mass customer. On the other hand, it is criticized that only low price product may not be successful in market wining. Further, the organization brought innovation in its product regarding the new features. Apple is one of the most example of product leadership, because it is delivering the unique product to the international customers. In addition to this, Sony is another example of product leadership in market. The product differentiation strategy of these companies is the game changer in market and creates competitive advantages (Vogelaar, 2011). Along with this, they created unique brand recognition in the market. With this, product leadership drives the customer satisfaction and made the insightful to market king. It also developed the brand loyalty towards the products. In addition to this, these organizations focus on adding the comical features in its products and attract the target market audience (Verweire, 2014). The operational efficiency of Apple and Sony is too forward which creates value preposition and earning profit continuously. Moreover, the customer base has increased over the time span. On the other hand, it is complex to gain the product leadership in this most competitive market. Operational Excellence as market winning strategy Operational Excellence is another generic strategy to achieve the competitive advantage over its rivals. Companies focus on the effective goods and service delivery of the product. It is considered that only effective product is not the successful but its expertise in operation is also crucial. It is also an important strategy to focus on enabling the organization as a leader in specific product management. Operational excellence can be termed as a process of delivering the service without any challenges. Basically, operational excellence is the process of meeting the customer expectation through delivering the product at its best manner (Verweire and Grande, 2011). In market there are many customers who want the product at cheaper rate to meeting the demand. So the companies defeat the competitors on the basis of low price and effective service. Further, the marketing team focuses on the continuous improvement. Operational excellence can be achieved through price and convince elements. Basically, these are important to influence the customers. Price is an important factor to create product development and it depends on the perceived value by the customers like basic need, performance need and excitement need (Hope and Player, 2012). It is stated that if a customer is satisfies with its quality and perceived service then they would ready to pay. Further, the performance of product derives value for customer by delivery, substitute products and competition in the market. At the same time, organization can build its operation efficiently through adding performance feature in product. In addition to this, excitement need is another value creating phenomena which is extended to the behavior of customer at the time of buying product. In this competitive market two different nature people exist one is early adopter and another is late adopter, early adopter seeks to quality driven nature and pay h igh price. On the other hand, late adopters are price conscious and they dont want to pay high price and wait until price get down (Wallace and Xia, 2014). For instance, mobile phones are the best example to meet the basic, performance and excitement need of the customer because of its pricing and convince strategy as per time frame. Organizations can attain the competitive advantage through operational excellence by cutting the cost of product and make it available at low price as compare to the competitors in homogeneous product category. For example Dell business is pursuing with operational excellence strategy to gain the competitive advantage (Burns, 2014). It is a winning strategy at national and international level so companies should focus on deliver high quality product with its efficient price structure effectively and it would be resulted into the attraction of customer which should ultimately create a competitive advantage over the business competitors. Customer Intimacy as competitive strategy Treacy and Wiersema included one another strategy as customer intimacy for business to gain competitive advantage. Customer intimacy is also a value proposition strategy and it builds the positive relation with customer. It emphasizes on the serving the better quality to its customer in order to satisfy the need and wants of customers (Byrnes, 2011). Organizations focus on the delivering service as per the desire of the customers and fulfill the needs of customers. At the same time, it is necessary for business to aware about the knowledge of customer behavior and achieves the successful intimacy of customers. Further, most of organizations are following the customer centric approach to focus on the customers expectations. Companies understand the nature of customer regarding the needs of customer and treat them as well through meeting the desired demand efficiently. Along with this, customer intimacy can be developed by the product development and operational excellence in the market in order to gain competitive advantage. Creating customer intimacy may be costly for company because of value propositions through innovative strategies in the market. It is stated that company desires to maintain the loyal customer then it should address the preferences of customers. Moreover, successful companies introduce the innovative technology covering the current market trend. Along with this, social media is a supportive tool to embrace the group of the loyal customer and get the creative and desired product. Brand loyalty and customization are the most factors that can pursue to get the excellence over the product, customer service and competitors through putting the value and quality in front of these. In order to creating the brand positioning in market companies can segmented the market as per the different criteria (Kotler, 2011). Thereafter it can focus on the target market customers through benefiting by superior value determinants. Further, companies should enhance the communication process with customers and develop an integrating marketing system. In concern to this, major corporations are focusing on the customer relationship by serving the effective and efficient service to targeted customer. For example, Amazon and Nordstrom are the best examples of the companies which have been focusing on the customer intimacy though delivering the qualitative service to the customers (Dorris, 2013). Business should focuses on the dilemma of value creating in eyes of customer through which it can maintain the positive relations with customers and which would be resulted into the brand loyalty. Porters five forces analysis of food industry of Australia Australia is one of the most leading economies which is growing rapidly to tempt the international overlook. Australian economy has experienced the increased growth rate and standard living since last five years (the guardian, 2016). It is the most private business own country which flourished the trade, partnership and investment from the major country over the globe. Fast food industry is the major contributor in sharpening the growth in Australian economy. Further, it has undertaken the economic reforms since last ten years. Porter five forces is undertaken to analyze the competitive analysis of fast food industry in Australia. Fast food industry has shaped into the new dimension to consider the health and neutral aspect (Taylor, 2016). Porter five force evaluation is a strategic evaluation to pin the economy and understand the future perspective of business. An industry can be easily analyzed strategically. Porters five force analysis is as follows: Rivalries among existing industry- High Australian food market has developed with rapid growth and the international marketers are pushing the economy to invade over the highly competitive economy. Australian fast food restaurant has grown by $34.8 % in year 2015. The competition level in Australia is very high and many leading fast food business are seeking to enter into the market. Competitors desire to become the part of market because of the high revenue. At the same time, demand for fast food has increased but the people are health conscious (Mialon, et.al, 2016). Along with this, many smaller competitors entered in the market which can impact the business of existing large market players. It generated $19 billion revenue in this industry. Moreover, the number of restaurant for fast food has increased and companies are bringing creativity in market through adopting new market luring strategies in food sector. McDonalds is the leading market player in fast food with 29.5 % market share and new fast food store are also entering to grab the profit from the market (Jager, 2014). In addition to this, other market rivalries are KFC, Subway, Hungry Jacks, Dominos Pizza and Red Rooster. Bargaining power of buyers- High Bargaining power of buyers is very high because market has lot many rivalries as fast food restaurant at that customer can easily be treated and it impact the business loyalty as it have with customers. Further, new entrants are targeting the customer through low price tangent and attract the customer towards new food chain which is harmful for business to serve the mass customer base. Bargaining power of customer can also influence the business process as to other competitors meets the demand and expectation of customer with low price and quality service preference. Australian people are loyal towards brand performance but many a time price and service elements in fast food also impacts the business of major players in Australian market (Brown, 2015). Fast food sector is experiencing eating trends in this industry. If the competitors in market are delivering the better quality and operational activities are well structured than it can affect the fast food restaurants potential. So t he high bargaining power is a challenge for fast food restaurants. At the same time, product differentiation, qualitative service and efficient cost structure are the factors that impact the perception of buyers. Moreover, the high bargaining power of buyers leads to the setting of price by customer and marketers cannot avail the benefit of their price segment. Figure: Porters five forces analysis (Source: Walder, 2013) Bargaining power of suppliers- Low Bargaining power of suppliers is another tangent of porters five forces which can also affect the business significantly. Bargaining power of suppliers of suppliers in Australia fast food market is low because bulk of suppliers in the market existing to supply the raw material. In this market the market leaders are the price allocators because of the high power against the market (Wijnands and Verhoog, 2016). If the price of the raw material for food sector than business can easily switch the suppliers, it would not affect the business but suppliers demand may be affected. It is an advantage for fast food industry in Australia to gain the benefit of significant presence. At the same time, suppliers are targeting the large size food stuff for their long term relationship. It can be stated that suppliers are charging reasonable price for the raw material to supply. Along with this, the revenue for food industry is increasing with the stable rate so it is necessary for suppliers to maintain the relationship with large scale business in Australian market. In this market, dynamic changes have taken place by the introduction of globalization. Further, the healthier food divergence is also important concern for the fast food business because of the customers intentions. Forward integration of suppliers is also an influencing factor in which business involve the effective distribution chain. Threats of new entrants or barrier to the entry in the industry Moderate Fast food industry is growing very well in Australia so the new entrants are coming in the market consequently of tuff competition. Further, industry is facing the low threats from the new entrants because existing players performance also matter so it is complex for new entrants to beat the leading market players (Gough, 2014). Along with this, new comers in the industry cannot determine the level of relationship with customers as existing market players have. Moreover, economies of scale entail the decrement in cost as the restaurant business increases but at the time of entry it requires more investment so it can become a hurdle for new entrants. On the other hand, fast food entrants does not requires to get the license for starting a business but it need to follow the strict guidelines regarding the safety of health for consumers. Along with this, new entrants need to adopt the standards as per the industry norms to become a renowned marketer in food segment because of the health conscious nature of Australian. Threats of substitutes High Substitutes are the products that are close to the main product and the demand of substitutes may be increased if the price differentiation takes place. The treats of substitutes are higher. In fast food sector there are many substitutes are available for the product like pizza, burger sandwich. So, in this market threats of substitutes is high and it can impact the business of market leaders if they charge high price for same product as the competitors charge comparatively less price. It is considered that price is the major competition in food market for the availability of substitutes (Schlosser, 2012). In Australian market people are ready to pay if the perceived quality and amenities are up to the expectation. On the other hand, cheaper price of fast food products can attract the mass customer because of their intensity to consume the food at low price. It is a disadvantage for the industry to avail the benefit of substitute products. McDonalds and KFCs product contains the high value for its product and they can get the benefit of product differentiation. Importance of Porters five forces analysis for companies to enter in the market Porters five force analysis is a strategic evaluation tool which is used to determine the level of specific industry and business which are pursuing. It examines the all factors of business that can impact the business process. Basically, the competition is a major concern for business to enter. If any company is entering in the fast food industry it can use this information effectively to understand the dimension of business and create the business policy accordingly. With this, it can get the idea about competition, buyer, suppliers perspectives, entry and exit in the market to follow for a successful business. By adopting this information, newly entrant company can defeat the external market through determining the opportunities in the market so get success (Gandellini, et. al, 2012). This analysis would help the company to use the resources efficiently. It is assessed that Australian economy is experiencing the better growth in fast food industry so a company can easily enter in the market through implementing customer centric dilemma and can gain the competitive advantage over the competitors. References: Bankwest, (2017) Food and Beverage Services Industry Report. Available at: file:///C:/Users/sd/Downloads/food-services.pdf (Accessed: April 12, 2017). Brown, L. (2015) State of the World 2000. USA: Island Press. Burns, P. (2014) New Venture Creation: A Framework for Entrepreneurial Start-Ups. UK: Palgrave Macmillan. Byrnes, J. 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